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Experenti at SMAU 2015, the italian Information & Communications Technology Fair
We are happy to announce that the Experenti Team will be taking part at SMAU, the biggest italian Information & Communications Technology Fair, that will take place the 29th-30th April in Turin....
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Will Augmented Reality help USPS deliver a better service?
In a world in which the communication is every day more digital and virtual, you would say that the traditional Postal Service is going to slow down its service. This is not the opinion of the USPS...
View ArticleFerrari goes augmented with the new showroom app
We are sure that Ferrari doesn’t have problems selling their super-luxury cars, but, looking also at the news from the automotive market (e.g. MINI goggles), to enhance their customers experience and...
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It’s almost holidays time: try Experenti’s augmented tourism!
Summer is coming, and it means one thing: holidays, relax and, of course, tourism! People are going to plan their travels, and to buy guidebooks that will help them getting around not missing a good...
View ArticleGoogle and Luxottica together for the next version of Google Glass
Massimo Vian, CEO of the Italian eyewear colossus Luxottica, announced that soon there will be a new version of Google Glass. In January, Google stopped the sales of the first version of the Glass...
View ArticleSome news about Microsoft HoloLens from Build 2015
At Build 2015, the annual Developer Conference hosted by Microsoft from April 29 to May 1, there was finally some news about HoloLens. Every Augmented Reality fan was for sure waiting something more...
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News: Experenti wins the Prize for the Best Innovation Internship
We are happy to announce that Experenti won the Prize for the Best Innovation Internship in collaboration with University of Padua and Confindustria. Research and successful stories start from...
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Experenti at Smau 2015 in Turin: the pictures and some reflections
In a previous article we announced it, and now we’ll share with you the photos and some reflections: Experenti’s attendance at Smau 2015 Torino has been a success! The one just ended have been a period...
View ArticleThe applications of experiential, versatile, augmented marketing explained in...
This is one of those periods happily full of news: while part of the team was around for the events where we presented our project (Smau 2015 in Turin) or busy collecting prizes (Best Innovation...
View ArticleWhat is Augmented Reality? MINI answers: “Another Reality”
Do you remember the news we gave some time ago about MINI’s new Augmented Reality goggles? The idea is amazing and it is the new path that the automotive industry is seeming to walk through in the...
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Experenti at Intel® Developers meetup in Milan and at Smau Bologna
Did we already tell that this is a period full of news and events for Experenti? Actually, we know we did: if you followed us here on the blog, you already know about our participation at Smau (the...
View ArticleOculus Rift and Surreal Vision together: a step towards Augmented Reality
Surely all you reading right now know what Oculus Rift is, but how many have an answer when we say Surreal Vision? Well, now these two realities are definitely linked: the Facebook-owned virtual...
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Apple Inc. efforts on Augmented Reality: iOS 9 Proactive feature and the...
During last days, Apple Inc. was on the lips of all Augmented Reality fans thanks to some news related to this famous new technology. It’s not a news the competition between Google and Apple,...
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“Visual Shazam”: the music recognition app hits the world of Augmented Reality
You enter a cafè and the background song is not new to you, but a memory lapse is preventing you from remember title and singer. It’s on the tip of your tongue, but it seems impossible to recall it....
View Article“Clandestine: Anomaly”: the new augmented mobile videogame will be out in a...
Often new technologies linked to Augmenter Reality, from wearables to headsets, to apps, start from a crowdfunding campaing on sites such as Kickstarter to find the initial funds and become reality. We...
View ArticleExperenti new video: Augmented Reality at the service of Communication
When we say that our project mixes Augmented Reality and Marketing, many are surprised: they imagine straight away sci-fi, or in the best case out-of-reach, strategies. On the other hand, Experiential...
View ArticleExperenti selected for the Web Marketing Festival 2015
News, news, news! We are very happy to announce that Experenti has been selected between the 6 finalist projects that will be presented at Web Marketing Festival 2015 in Rimini (Italy)! The competition...
View ArticleHoloLens in action with Minecraft at E3: Microsoft amazes the gamers
At the Microsoft keynote from the E3 2015 press conference, that took place in Los Angeles just few days ago, Microsoft presented a long awaited preview of the famous game Minecraft played with...
View ArticleSmart Specs: the headset that will give the sight to legally blind
Thanks to a startup called VA-ST and the neuroscience researcher Stephen Hicks, Augmented Reality will become the technology through which legally blind will be able to see again. Day after day, month...
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Playmation: Disney and Hasbro revolutionize the toys’ world with augmented...
Its name is Playmation and it is the new project by Disney and Hasbro together to give the kids a new way of playing and enjoying their favorite characters. How? With a kind of augmented reality...
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