Lowe’s and Microsoft will revolutionize the world of kitchen design
Before buying that fridge you love, wouldn’t you like to know how it fits in your new kitchen? Now this is possible thanks to the partnership between Lowe’s, American company leader in house...
View ArticleAugmented reality comic “Faster Than Light” adapted for tv
Augmented reality applied to the publishing world is not new: without going to touch little projects and remaining in the circle of big names, we can have a good example from Google and its patents for...
View ArticleThe future of virtual and augmented reality in the words of Zuckerberg
As it would be clear to many, especially if you follow social media news and you were among those stuck to the screen during the conference that Facebook held some days ago, The Social Network is...
View ArticleWill Tesla 3 have an augmented reality HUD?
Did you hear about Tesla Motors and their electric vehicle? The pre-orders on their Tesla 3 reached high results just few days ago, arriving to the first pages of online and offline magazines and...
View ArticleA new video teaser by Magic Leap is out and it looks amazing
Do you remember the mysterious Magic Leap? We talked about it here and here, trying to unveil what is the product that actually made Google invest $542 millions and many more money from other...
View ArticleNews Corp invests in Plattar’s augmented reality
A platform helping agencies, brands and publishers creating their own augmented reality contents? Yes, that’s right: its name is Plattar and it is what an australian startup promises, now helped as...
View ArticleCracker Jack replaces plastic toys with augmented reality
USA baseball fans suffered a serious blow in last days: the famous snack Cracker Jack, the one that appears in a lot of movies and that many Americans tried personally during baseball matches in their...
View ArticleAngry Birds The Movie and its augmented reality promotion
Augmented reality, no doubts about it, is the perfect marketing’s ally: Experenti is an example of this, and there are other countless demonstrations. One of these is the promotion of the new Angry...
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Space Invaders…in space! Sidekick Project by HoloLens and NASA
Do you remember Project Sidekick? It ‘s the name of the collaboration between Microsoft HoloLens headset and NASA: two samples of Microsoft’s new product for augmented reality vision have been sent to...
View ArticleHoloChess: Star Wars’ AR chess soon will be reality
May The Fourth, the famous Star Wars Day, is passed but the fever for one of the most loved sci-fi sagas in the world is not gone at all: today we talk about it in relation with augmented reality. How...
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